TERRY DAVIS
Owner and Founder of Brilliant You Denim
Terry Davis, the visionary behind Brilliant You Denim, hails from North Carolina, where she embarked on a groundbreaking journey as the first Black female denim manufacturer in the United States. Born into a family with a strong entrepreneurial spirit, Davis was inspired by her parents’ resilience and determination to pursue her own path in the business world.
Raised in a supportive environment that fostered creativity and innovation, Davis exhibited a keen interest in problem-solving from a young age. Her parents instilled in her the values of hard work, perseverance, and the importance of education. With their encouragement, Davis pursued her academic ambitions, eventually earning a degree in electrical engineering.
Armed with her engineering background and a passion for entrepreneurship, Davis set out to conquer the challenges of the multi-billion-dollar denim industry. Drawing on her technical expertise, she devised innovative solutions to enhance the design and functionality of denim products. Recognizing the significance of her inventions, Davis prioritized obtaining design patents to protect her creations.
Over the years, Brilliant You Denim has amassed an impressive portfolio of 11 patents, with several more pending approval. Additionally, Davis has taken proactive steps to safeguard her brand by securing trademarks for her company’s products. Her commitment to innovation and quality has solidified Brilliant You Denim’s position as a leader in the competitive denim market.
A firm believer in the importance of supporting domestic manufacturing, Davis chose to establish Brilliant You Denim’s manufacturing facilities in Greensboro, North Carolina. By investing in local production, she aims to contribute to the revitalization of American manufacturing and create job opportunities within her community.
As Brilliant You Denim continues to thrive domestically, Davis has set her sights on expanding her business beyond U.S. borders. Collaborating with the U.S. Export Assistance Center in Raleigh, she is exploring opportunities to export her products to international markets, including Canada and Mexico.
Through her pioneering efforts and unwavering determination, Terry Davis has not only transformed her vision into reality but has also paved the way for future generations of aspiring entrepreneurs. Her remarkable achievements serve as a testament to the power of innovation, perseverance, and the entrepreneurial spirit.