Catherine Sarr
Visionary Founder of ALMASIKA
Catherine Sarr, the founder and creative force behind ALMASIKA, has drawn on her rich experiences across three continents and an extensive career in the luxury and diamond industries to create a jewelry brand that celebrates universal connections and timeless elegance. Born in Paris and having lived in cities such as London, Abu Dhabi, and Chicago, Catherine’s journey has been shaped by a deep appreciation for cultural craftsmanship and a belief in the shared stories that connect humanity.
Before founding ALMASIKA, Catherine held significant roles in the luxury and diamond sectors, including several years at De Beers. Her work focused on promoting artisanal craftsmanship from around the globe, immersing her in the rich traditions and technical excellence of jewelry making. These experiences, combined with her global perspective, laid the foundation for the philosophy behind ALMASIKA, which she launched in 2014.
Catherine’s inaugural collection debuted at the iconic Colette boutique in Paris, marking the start of her brand’s journey. Inspired by the symbolic cowrie shell, a historical talisman of abundance, this collection set the tone for ALMASIKA’s mission: to merge global traditions with modern design. Crafted from 18-karat recycled gold and responsibly sourced natural diamonds, her creations embody a harmonious blend of abstract lines, organic curves, and sculptural beauty.
The ALMASIKA aesthetic reflects Catherine’s French heritage and love for effortless elegance. Each piece—whether necklaces that delicately undulate, bracelets that entwine, or earrings that nestle—is designed to seamlessly integrate into women’s daily lives. Her jewelry is not only a testament to timeless artistry but also a celebration of the stories and emotions that transcend generations and cultures.
Catherine’s commitment to sustainability is integral to ALMASIKA’s ethos. The brand uses 18-karat recycled gold and ethically sourced diamonds, emphasizing environmental responsibility alongside artistic excellence. This dedication has further enhanced ALMASIKA’s reputation as a brand that prioritizes both beauty and conscience.
Over the years, Catherine’s work has earned her significant accolades and recognition in the jewelry and fashion industries. ALMASIKA has been featured in leading publications such as Vogue, Elle, Harper’s Bazaar, and The New York Times. Her designs have adorned influential figures and have been celebrated for their ability to tell universal stories through fine craftsmanship.
She has been recognized for her exceptional contributions to the jewelry industry and her ability to weave cultural storytelling into modern luxury design. Her innovative approach and dedication to quality have earned her several prestigious accolades, including:
- Finalist, CFDA/Vogue Fashion Fund (2021)
Catherine Sarr was selected as a finalist in the highly coveted CFDA/Vogue Fashion Fund. This recognition celebrated her creative vision and ALMASIKA’s unique aesthetic, solidifying her as a leading voice in contemporary jewelry design. - 2022 Gem Award Nominee for Jewelry Design
Catherine was nominated for the prestigious Gem Award, often referred to as the “Oscars of the jewelry industry,” which honors outstanding talent and innovation in jewelry design. - Inclusion in Leading Fashion Publications
While not a traditional award, Catherine’s work with ALMASIKA has been featured in major publications such as Vogue, Harper’s Bazaar, The New York Times, and Elle, reflecting widespread recognition of her impact on the industry. - Adorning Cultural Icons and Influencers
ALMASIKA’s designs have been worn by influential figures, further elevating Catherine’s status as a designer who seamlessly blends cultural heritage with modern artistry.
Today, Catherine Sarr continues to shape the jewelry world with ALMASIKA’s elegant creations. Her work bridges cultural narratives and modern artistry, creating pieces that inspire contemplation and connection while seamlessly accompanying women through every moment of their lives. Her vision has not only redefined contemporary jewelry design but also left a lasting impact on the industry.