Vania Leles
The world’s first Solo female founded, fine jewellery brand
She is a trailblazing entrepreneur and former international model, has redefined the jewelry industry with her innovative approach to high jewelry rooted in African heritage. Born and raised in Guinea-Bissau, Vania’s journey into the world of luxury began with her illustrious modeling career, which took her to the fashion capitals of the world. While working as a model, she developed a deep appreciation for fine jewelry, After modeling she enrolled for training at the Gemological Institute of America (GIA), she gained experience at renowned institutions such as Graff Diamonds, De Beers, and Sotheby’s before establishing her brand in London in 2012.
In 2012, Vania launched Vanleles Diamonds, her eponymous high jewelry brand, becoming the first African woman to establish a luxury jewelry house on par with Europe’s most prestigious names. The company overall of her lines is 75% of fine jewellery – the stones and metals – originate from Africa and yet there is very little African representation in the fine jewellery market. She this as an opportunity to establishher own brand and so on a basic level, this is what largely sets her brand apart from any of her competitors. The company operates from its elegant private showroom in Mayfair, London, and caters to a global clientele through its e-commerce platform and exclusive partnerships, including sales through Farfetch’s concierge service. Vanleles is celebrated for its vibrant designs that draw inspiration from African culture, history, and architecture, such as the acclaimed Enchanted Garden collection, which pays homage to the intricate patterns and vibrant colors of traditional African textiles.
Committed to ethical practices, Vania ensures that 75% of the natural diamonds, gemstones, and precious metals used in her designs are responsibly sourced from Africa. This focus not only supports sustainable practices but also highlights the rich resources of the continent, which are integral to her creative vision.
Vania’s passion for jewelry is evident in every piece she creates, blending exquisite craftsmanship with storytelling to celebrate African heritage. Her work has been praised for its originality and elegance, earning her recognition as a visionary leader in the jewelry industry. Today, Vanleles Diamonds continues to inspire and captivate clients worldwide, embodying Vania’s mission to elevate African-inspired luxury to the global stage.